Q. How do I register for the Dickies® 500 Race for the Riches™ Game?
A. You must register to play the Dickies® 500 Race for the Riches™ Game. Click Play Now in the top navigation and complete all required information on the registration form. You will need a browser with at least version 8 of the Adobe Flash Player in order to play. If you do not have the Flash plug-in, please download it here.
Q. How do I enter my UPC code on the entry form?
A. On the entry form, enter the 12 digits of the UPC code without any spaces or dashes. On the tag it would look like 1-23456-78901-2, so you would enter 123456789012 on the entry form.
Q. How do I play the game?
A. In order for a chance to win, you must correctly match the Richard Childress Racing driver to their car below. Click and drag the driver to your selected car below. Once the car highlights, release the mouse to position the driver. Once you have all three drivers positioned click the Submit button to see if you are correct.
Q. How frequently can I play the Dickies® 500 Race to the Riches™ Game?
A. You are allowed to play one time.
Q. What can I win?
A. We are giving away the following instant win prizes:

  • 1 Grand Prize Finalist: Trip for 2 to the 2007 Dickies® 500 and a chance to win $500,000 (paid as an annuity over 20 years).
  • 1 First Prize: Trip for 2 to the 2007 Dickies® 500.
  • 200 Second Prizes: Dickies® 500 Wall Sconce Light.
  • 100 Third Prizes: Dickies® 500 Logo Hat.
  • 100 Fourth Prize: Dickies® 500 Logo T-shirt.

Plus you could receive a $2 or $5 rebate off the purchase of Dickies products.