Official Rules


2007 Dickies® 500 Race for the Riches™ Game Official Rules

NO PURCHASE NECESSARY. PURCHASE DOES NOT IMPROVE CHANCE OF WINNING.


1. Eligibility: The 2007 Dickies® 500 Race for the Riches™ Game (the "Promotion") is open only to legal residents of the United States, excluding Puerto Rico, who are 18 years of age or older and located in the U.S. at the time of entry. Employees, contractors, directors and officers of Williamson-Dickie Mfg. Co., ("Sponsor"), Site Systems ("Judging Agency") and their respective parents, subsidiaries and affiliated companies, distributors, licensees and the advertising, fulfillment, judging and promotion agencies involved in the development and administration of this Promotion (collectively, "Promotion Parties"), and their immediate family members (parent, child, sibling and spouse of each) and those living in the same households of each are not eligible. Void outside the United States, in Puerto Rico and where prohibited by law.

2. How to Enter:

Online Entry: Go to www.dickies500.com (the "Website") between 12:00 a.m. Central Time ("CT") on 5/1/07 and 11:59 p.m. CT on 8/1/07 ("Promotion Period") and click on the "Play Now" link to locate the official entry form. Follow the on-screen directions to enter ("Online Entry"). Entrants must complete all required information and enter a valid UPC Code from any Dickies brand product. Once you have completed the required information, follow the on-screen instructions to play. If you receive a winning message, you are a potential winner of the prize indicated, subject to verification by the Judging Agency. Follow the on-screen instructions to claim your prize. You are not a winner until your prize claim is validated and you receive official written notification from the Judging Agency. LIMIT ONE ONLINE ENTRY PER PERSON OR E-MAIL ADDRESS throughout the Promotion Period.

To obtain a UPC code without making a purchase, visit the Website and follow the instructions or Click Here  to get one. Promotion Parties assume no responsibility for lost, late, misdirected, stolen, illegible, inaccurate, damaged, incomplete, non-delivered or postage-due mail; or for failure or unavailability of electronic equipment, communications or Internet connections; or other errors, failures or malfunctions of any kind. Entries by automatic, programmed or like methods will be disqualified.

Tell-A-Friend Entry: After you have entered the Promotion via Online Entry, you will have the additional opportunity to be entered up to five (5) times in the Tell-A-Friend Drawing (described below) by telling up to five (5) different friends about the Promotion, by providing their valid email addresses. Each friend you refer will be sent an email on your behalf, providing him/her the opportunity to enter the Promotion. You will receive a Tell-A-Friend entry: a) only once per referred friend; b) only if your friend has not previously entered the Promotion; and c) only if you friend has not already been referred previously. You may only refer friends with whom you have an existing personal relationship and from whom an email from you would not be considered spam. LIMIT FIVE (5) TELL-A-FRIEND ENTRIES PER PERSON/EMAIL ADDRESS.

3. Drawings: Random drawings shall be conducted by the Judging Agency one or about one week after the end of the applicable Entry Period, as more fully described in Rule 4 below.

4. Prizes, Approximate Retail Value ("ARV") and Odds: One (1) Grand Prize A trip to the 2007 Dickies 500 NASCAR Nextel Cup Race ("Dickies 500 Event") and an opportunity to win an additional $500,000 in the Grand Prize Event (as described below). Prize consists of roundtrip coach air transportation for two from a major airport near winner's residence (as determined by Sponsor) to Fort Worth, Texas, ground transportation to/from the Dallas/Fort Worth airport and hotel, hotel accommodations for 5-days/4-nights (one room, double occupancy), Dickies 500 logo apparel, admission for two to the Dickies 500 Event, and $1,250 cash awarded in the form of a check. The Dickies 500 Event includes: seats to the Craftsman Truck and Busch series races and VIP seating for the 11/4/07 Dickies 500 Nextel Cup Race (all seating subject to availability and additional terms and conditions). Travel Dates currently scheduled to be 11/1/07 - 11/5/07. (ARV: $6,850). One (1) First Prize: A trip for two to the 2007 Dickies 500 NASCAR Nextel Cup Race, including roundtrip coach air transportation for two (from a major airport near winner's residence (as determined by Sponsor) to Fort Worth, Texas, midsized rental car while in Fort Worth, hotel accommodations for 3-days/2-nights (one room, double occupancy), and VIP hospitality passes for two for the 11/4/07 Dickies 500 Nextel Cup Race which includes: VIP seating, breakfast, lunch and a pit tour. Travel Dates currently scheduled to be 11/3/07 - 11/5/07. (ARV: $4,100) Two Hundred (200) Second Prizes: A Dickies 500 branded wall sconce light. (ARV: $90). One Hundred (100) Third Prizes: A Dickies 500 logo cap. (ARV: $25). One Hundred (100) Fourth Prizes: A Dickies 500 logo t-shirt. (ARV: $25). One (1) Tell-A-Friend Prize: A $500 Dickies gift certificate. (ARV: $500).

The above prizes will be awarded as follows:

 

 

 

Number of prizes available during each Entry Period.

Prize

Prize Type

Total Prizes

5/1/07 to 5/31/07

6/1/07 to 6/30/07

7/1/07 to 8/1/07

5/1/07 to

8/1/07

Grand Prize Finalists

Instant Win

1

First Place

Instant Win

1

 

 

Second Place

Instant Win

200

100

60

40

 

Third Place

Instant Win

100

50

30

20

 

Fourth Place

Instant Win

100

50

30

20

 

Tell-A-Friend Prize

Drawing

1

 

 

 

1

Totals

 

403

200

120

80

3


Each Entry Period begins at 12:00AM CT and ends at 11:59PM CT.

Grand Prize Event: On or before October 1, 2007 (date to be determined by Sponsor), the Grand Prize winner will select one of the following three Richard Childress Racing Drivers: Kevin Harvick, Jeff Burton or Clint Bowyer (the "Selected Driver"). Subject to the approval of its independent third-party judging agency, Sponsor may, in its sole discretion, substitute any of the aforementioned drivers. If the Grand Prize winner's Selected Driver is the official winner of the Dickies 500 Race on November 4, 2007, by NASCAR's official ruling, the Grand Prize winner will be awarded $500,000, to be paid as an annuity in equal installments of $25,000 per year for 20 years without interest. In the event the Selected Driver is not the official winner, Grand Prize winner will have no right or claim to the $500,000 annuity. By accepting the annuity, the Grand Prize winner agrees to release the Sponsor and all third-party judging agencies from all liability and responsibility for payments of the prize and acknowledges that such liability and responsibility shall rest only with the annuity company from which the annuity is purchased for the winner. If the Dickies 500 Race is cancelled or delayed for more than 30 days, the Grand Prize Event portion of the Grand Prize will not be awarded.

Total ARV of all prizes is $534,450. Odds of winning an Instant Win Prize depends on the number of entries received in the applicable Entry Period. Odds of winning the Grand Prize or Tell-A-Friend Prize depends on the total number of entries received during the Promotion Period. LIMIT ONE PRIZE PER PERSON/HOUSEHOLD OR EMAIL ADDRESS. If any prize correspondence or prize is returned as undeliverable, or if a winner is found ineligible or not in compliance with Official Rules, the prize will be forfeited. Winners (or winners' parent/legal guardian, if any winner is a minor) will be required to complete, sign and return an Affidavit of Eligibility/Liability Release, and, where lawful, a Publicity Release within ten (10) days of attempted notification or prize may be forfeited. No substitution, cash redemption or transfer of prize is permitted except at Sponsor's sole discretion. If prize, or any portion thereof, cannot be awarded for any reason, Sponsor reserves the right to substitute a prize of equal or greater value. If any winner is a minor (as defined by the jurisdiction of minor's residence), prize will be awarded to winner's parent or legal guardian. All federal, state and local taxes, and all other costs associated with acceptance or use of the prizes, are the sole responsibility of the winners. No more than the stated number of prizes in any prize category will be awarded. Unclaimed prizes will not be awarded. If, due to error, more than stated number of prizes in any prize category is validly claimed, Sponsor may award only the stated number of prizes in a random drawing among all persons with validated claims.

5. Conditions: Prizes will be awarded only to an address within the United States. This Promotion is subject to all federal, state and local laws. In event of dispute as to identity of any participant, name submitted online at the time of game play governs as determined by the Judging Agency By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and the Judging Agency, which shall be final and binding in all matters. If, in Judging Agency's opinion, the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, the Judging Agency reserves the right to modify or terminate the Promotion in a manner deemed reasonable by the Judging Agency, at the Judging Agency's sole discretion. Sponsor reserves the right to disqualify any individual who tampers with the entry process or Website. This Promotion is offered only in the United States and is governed by the laws of the state of Texas. Jurisdiction and venue for resolution of all claims concerning the Promotion shall lie exclusively in the federal or state courts located in Fort Worth, Texas.

6. Additional Conditions for Grand Prize and First Prize Winners: Grand Prize and First Prize winners must be able to travel on dates listed or as designated by Sponsor or prize will be forfeited in its entirety and an alternate winner may be randomly selected. Dates of trip, location, travel arrangements and accommodations are at Sponsor's sole discretion, and are subject to availability and change. All other expenses not specifically mentioned herein, including, but not limited to, additional meals, gas, insurance, tolls, beverages, activities, incidental hotel expenses, taxes and/or gratuities are the sole responsibility of each winner and his/her travel companion. Winner and travel companion must travel on the same itinerary, and must comply with all security requirements. If the winner or the winner's travel companion is a minor in his/her state of residence, he/she must be accompanied by a parent/legal guardian. Winner's travel companion (or travel companion's parent/legal guardian if travel companion is a minor) must sign and return a liability/publicity release as a condition of travel. Once travel documents are issued, neither travel arrangements nor travel companion may be changed without the approval of Sponsor. If the Dickies 500 Event or any portion thereof is postponed or cancelled after travel is booked, only travel portion of prize will be awarded and no compensation will be given for event portion of the prize, except alternate arrangements will be made for the Grand Prize Event. Actual value of prizes including travel will depend on point of departure and airfare fluctuations. Any difference between stated value and actual value will not be awarded. If First Prize winner does not meet age requirement for car rental or is unable to meet any other requirement, First Prize winner forfeits car rental portion of the prize.

7. Limitations of Liability and Release: Entrants (and parent or legal guardian if entrant is a minor) agree that the Promotion Parties, and all of their respective officers, directors, employees, representatives and agents will have no liability whatsoever for, and shall be held harmless by winner against, any liability for injuries, losses or damages of any kind to persons or property resulting in whole or in part, directly or indirectly, from participation in the Promotion; from acceptance, possession, misuse or use of any prize; or from participation in any prize-related activity or any travel related thereto. Except where prohibited, winner (and winner's parent or legal guardian if winner is a minor) grants permission for Sponsor and its agents to use his/her name, photograph, voice and/or likeness, for advertising and/or publicity purposes in any and all media now known or hereinafter invented without territorial or time limitations and without additional compensation.

8. Winners List Requests: For names of major prize winners, mail a self-addressed, stamped envelope to be received by 9/4/07 to: 2007 Dickies 500 Race for the Riches Winner's List, PO Box 5442 Culver City, CA 90231-5442. The names of winners will also be posted on the Website for up to 90 days following the Promotion.

9. Sponsor: The Promotion is sponsored by Williamson-Dickie Mfg. Co., Fort Worth, TX, 76104.

10. Judging Agency: The Promotion is administered and judged by Site Systems, 5855 Green Valley Circle, Suite 108, Culver City, California 90230.